How To Write A Great Script For Your Promotional Video
Distributing video commercials online can be an incredibly successful way to get the word out about your business. There is no question that more and more people are consuming video content on the web, and this represents one of the best ways of engaging your potential audience. The best way to begin writing a business video commercial is to script out a story.
Story-telling is one of the forms of video advertising that is working especially well right now. These stories are highly engaging to an audience, and if structured properly, they can dramatically boost conversions.
The first step in the video is to introduce yourself. The most important question you should answer in the introduction is why the viewer should care. You need to establish your authority and expertise as quickly as possible so that the viewer trusts everything else that you have to say. You do not have to come out and tell the audience directly why they should trust you. The answer can come from the context of the story you are telling. For example, if you had the problem that your target audience likely wants to solve, then describe how you successfully solved it.
This leads into the next part of the video, which is introducing the problem that your video will be solving. If you have not already addressed this in the introduction, you can simply come out and ask the question directly as a rhetorical question. If the person is targeted correctly, they should immediately identify with the question and it should peak their interest enough to wait around to hear your solution.
Next, you want to share your personal story. The more you can identify with the target market the better. You want them to feel like you understand exactly what they are going through. Ideally, they should feel they are right there with you dealing with the problem that you share in common.
Next you want to talk about your business expertise. Again, you need to make sure you answer the question of why it matters to them and how your expertise will help them in solving the problem that you introduced earlier in the video. When presenting your business expertise you want to make it very clear what differentiates your product from others out there. You also want to make it clear that you have a customer service philosophy that strives for a five-star experience for each customer. Any glowing testimonials you can provide will be helpful here.
You will also want to provide the location where your services can be found. This can be a local store or simply your website. Then conclude by summarizing your unique value proposition. Make it sound like they would be crazy to pass up on the offer due to the amount of value you are providing with your product or service.
Finally, it is important to provide a strong call to action. This can be a verbal call to action or written slide at the end of the video. If you can do both, that is ideal.
Writing a business video commercial using this story-telling template is a great way to produce a high converting video. Follow the simple formula and watch your sales go through the roof.